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Sunday, February 28, 2010

Digital Lunch (3/5): Leveraging Technology to Tell Better Stories

Leveraging Technology to Tell a Better Story

Description: Cinnafilm founder Lance Maurer will present his theories on combining technological advancements in camera and software without breaking the bank to get the highest image quality possible.
Cinnafilm is a world leader in GPU Image processing techniques. Their patent-pending engine, called Pixel Strings, is used in both professional film and broadcast post production facilities around the world to maximize image quality for all content delivery methods.
WHAT:     Digital Lunch @ UNM: Leveraging Technology to Tell a Better Story
WHEN:     Friday, March 5th 12:00 - 1:00 PM
WHERE:   UNM ARTS Lab, 131 Pine St., NE (1 block west of University Blvd; half a block north of Central (street parking is available in the area; additional parking in the CARC lot -- but come early for a pass!)
About Lance Maurer:
Lance is the founder, president, and CEO of Cinnafilm, Inc. – a home-grown New Mexican company dedicated to changing the global landscape of digital image processing through innovative and affordable parallel-processing solutions. Cinnafilm’s motion-based, GPU image processing engine, called “Pixel Strings”TM, has been heralded as “revolutionary” and is the power behind their massive, professional software platform.

After six years of research and development, Cinnafilm recently signed a multi-year, multi-million dollar, global reseller agreement with ARRI shortly after the NAB 2009 show. ARRI is the world's leading manufacturer of professional motion picture equipment, and the agreement gives them worldwide, exclusive rights to sell Cinnafilm's software suite. Now branded ARRI RelativityTM the technology represents an innovative shift while retaining unmatched image quality heritage. In 2008, Cinnafilm also signed a joint development agreement with Digital Film Central, a class-leading Digital Intermediate (DI) processing facility based in Vancouver, BC. That partnership enabled Pixel Strings to be polished for DI applications as well as broadcast. The software now provides unparalleled quality in: degrain, denoise, film grain texture control, film simulation, unlimited format conversion, and artistic and professional retiming and time/framerate modifications.

Prior to launching Cinnafilm, Maurer spent 11 years as a thermal and structural engineer for numerous space craft industry leaders. He also wrote, directed, and produced three films and one music video in this timeframe; American Alien (2001 feature, 16mm), The Legend of Aerreus Kane (2002 short, 16mm), Army Men (2007 short, DV), and Love Crash Heal by Soular (2008 music video, HD).
About Digital Lunch @ UNM
UNM's ARTS Lab is pleased to present "Digital Lunch @ UNM" a weekly series on topics in digital media.  Working with IFDM, the Advanced Graphics Lab and its GFX Cafe, and New Mexico's Digital Media community, Digital Lunch runs each Friday at ARTS Lab from noon to 1 PM, including lunch, good information and discussion in a casual setting.  We are especially happy to welcome Cinnafilm as a sponsor.

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