NMITSA 10/7: The ROI of Leadership

NMITSA Membership October Luncheon Features Author Michael Shenkman
"The ROI of Leadership" Subject Of Talk

[Albuquerque, NM, SEP 30, 2008] ­ The New Mexico Information Technology anand Software Association (NMITSA), the state¹s largest advocacy group for IT &
software related business, announced today that author and mentorship
evangelist Michael Shenkman will be the featured speaker at the October
membership luncheon on Thursday October 9th, 11:30 am to 1:00 pm at the
Flying Star Café downtown on 723 Silver SW.


What are the qualities that distinguish a great company from a good one;
that lead to continued success, year after year?  Michael Shenkman, author
of "Leader Mentoring" and "The Arch and the Path: The Life of Leading
Greatly" encourages business to consider returns from the "immediate,
day-to-day, across-the-board impacts" of leadership when looking at their
bottom line:


"Every company today competes increasingly on its value proposition and the
ways it is able to differentiate from the competition and away from
commoditization. Value gets created in the development of products and
services, in the right hiring and development of talent, in strategic market
positioning to name a few of the big ones," Shenkman said.

"But the real value that feeds into all of these is what leaders bring to
the enterprise with their compelling visions, and their ability to integrate
disparate ideas and solutions into competitive advantages, and their energy
in driving cross-functional innovation," he said.

The event is free to NMITSA Members, $25.00 to other guests.

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About Michael Shenkman:

Michael Shenkman, Ph.D., is founder and president of the Arch of Leadership,
a leader mentoring company. This article was adapted from his new book, The
Arch and The Path, the Life of Leading Greatly (Sandia Heights Media, 2004)
For more information, visit the Arch of Leadership Website.

About NMITSA:

The New Mexico Information Technology and Software Association (NMITSA) is
poised to become a nationally-recognized information technology and software
industry advocacy organization by providing focused, value-added services
and initiatives to both industry and associate members. While programming is
targeted to commercial enterprises that operate in the software, computer
hardware, internet-related and telecommunications sectors, New Mexico's
entire business community stands to significantly benefit from NMITSA's
organizational presence.

Through the delivery of focused programming to the business communities
operating within its purview, NMITSA is strengthening corporate
competitiveness and linkages, enhancing New Mexico's high-tech workforce,
and assisting in the development of core competencies among its members.

NMITSA firmly believes that only a full-time regional information technology
association (RITA) can raise the competitiveness and presence of New
Mexico's IT sector relative to other competitor regions throughout the
United States and the world.

New Mexico possesses unique information technology resources, and there is
an urgent need to leverage these assets for commercial success. As the
state's only regional information technology association, NMITSA is now
positioned to lead and unify the information technology sectors, and to
advance the agendas of private sector-oriented IT enterprises. In
collaboration with other generalist business organizations, NMITSA will
serve the IT business community and promote business-friendly public
policies for its members.

To achieve these goals, it is imperative that the association attracts
investment from both its industry and associate members. In so using these
funds to broaden its professional services and formalize its role in the
state, the association will enhance the national competitiveness of New
Mexico and stimulate sectors of our economy that are increasingly important.

NMITSA is the regional member in the Council of Regional Information
Technology Associations <http://www.crita.org/> . CRITA is the world's
largest IT and Tech-oriented association with more than 20,000 member
companies in more than 50 member associations.

NMITSA is also affiliated with the Information Technology Association of
America <http://www.itaa.org/> .